Seoul -- In Seoul, permanence is elusive. The city reinvents itself with a restless energy that makes each visit feel like a first encounter. Viral trends come and go. Culinary hotspots emerge and vanish. Even longtime residents find themselves pausing at street corners, momentarily disoriented by how completely their familiar haunts have transformed in a short span of months. Seoul's thirst for the next big thing is evident in neighborhoods like Seongsu-dong, often seen as a global epicenter for pop-ups, where new fashion and design concepts emerge year-round.

Seoul’s food scene mirrors this constant evolution. Trends flash by, like tanghulu – glazed fruit on a stick that seemed to pop up everywhere overnight – or espresso bars, which briefly captured the city’s coffee obsession before fading from view. Read more