Barcelona -- The smell of clean clothes with a lavender sachet from grandma’s closet; the family farm in nearby Lleida province during summer with apple trees and wild aromatic herbs growing all around; peaches washed in seawater during a beach day; an afternoon snack of popsicles while playing under the pine tree in the garden. These are just some of the memories that neighbors left in the mailbox of Mamá Heladera in Barcelona’s Poblenou, where owner Irene Iborra turns them into gelato flavors – an initiative that was recently awarded by the Barcelona City Council as best new innovative business (XVII Premis Barcelona Comerç).

Mamá Heladera sits next to Tío Che, a classic horchateria and ice-cream parlor on Rambla del Poblenou that opened in 1912.Read more