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June 26, 2017

Pasquale ‘o Nummararo: Running the Numbers

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Naples -- His name is Pasquale De Stefano, but everyone knows him as Pasquale ‘o nummararo, “the number man.” In this era of plotters and laser printers, De Stefano continues to hand-paint his signs, using ancient paintbrushes on wooden boards, which are then planted in the baskets of all Neapolitan fruit sellers. And even the wooden signposts are still cut by hand.Read more
Naples -- His name is Pasquale De Stefano, but everyone knows him as Pasquale ‘o nummararo, “the number man.”

In this era of plotters and laser printers, De Stefano continues to hand-paint his signs, using ancient paintbrushes on wooden boards, which are then planted in the baskets of all Neapolitan fruit sellers. And even the wooden signposts are still cut by hand.

In 65 years of work he has by now created tens of thousands of signs advertising the prices of apples (€0.99) or peaches (3 kg for €2). They can be small or large, on canvas or on wood, promising a “special offer” or “great value.” Sometimes Pasquale’s signs will feature a more pointed message: “Whoever touches the fruit will be touched by the fruit seller,” is one that comes to mind.Read more
June 14, 2017

Friggitoria Masardona: Naples' Ur-Pizza

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Naples -- Pizza, as you might already know, was born in Naples. What you might not know is that in Naples, fried pizza existed before baked pizza. And although Neapolitans have raised pizzamaking in the oven to an art form, their skill at turning out fried pizza is even greater. Read more