Lavash is so integral to Armenian life that UNESCO placed it on the list of Intangible Cultural Heritage in 2014. Armenians roll the thin flatbread into wraps or dunk it in dips like smoky eggplant moutabal. Instead of throwing rice at weddings, they drape the supple flatbread over newlyweds’ shoulders for good luck. More than mere food, UNESCO champions lavash for its collective baking process that strengthens community and family ties. This is exactly what a new Armenian boulangerie is doing in Marseille.

We wind our way through the narrow streets of the Cours Julien, filled with warm-weather revelers who gather in the lively neighborhood’s bars and restaurants. Tonight our destination is Rue des Trois Rois (Three Kings Street), where we have dinner reservations at Zesti, a Greek restaurant that opened in fall 2024. The small, quaint room is already packed with diners. We are quickly greeted by Fiola Lecuyer, Zesti’s co-owner and charming front-of-the-house extraordinaire. She moves through the crowded room with the grace of a dancer and somehow manages to remember everyone’s name.

When you board the 1 tram line in boisterous Noailles, the train snakes from a dark, underground tunnel onto the picturesque Boulevard Chave in the Le Camas district. Like the country roads of Provence, the wide street is lined with soaring plane trees. Behind them, 19th century buildings – a mix of typically Marseillais trois fenêtres (three window) and decorative Art Nouveau facades – add to the eye-pleasing promenade so beloved by locals. This scene was similar a century ago. Just a mile as the seagull flies from the Vieux-Port, Le Camas was appealing for its accessibility to the city center by tram. Landowner-turned-developer André Chave founded the neighborhood to accommodate Marseille’s growing middle class.