FICO Eataly World has been described in a number of ways – agricultural park, glorified supermarket, mall, bazaar, and production center have all been tossed around – but it was the moniker “the Disney World of food” that grabbed our imagination, conjuring up fanciful images of a log flume powered by wine instead of water and Mickey Mouse transformed into a giant ball of mozzarella. The reality isn’t quite as whimsical (although the venue does have an animated fig mascot, a plump green character whose rotund belly recalls the Kool Aid Man). The self-described “agri-food park,” which occupies a former wholesale market on the outskirts of Bologna, is like Eataly, the Italian food hall and market “concept” that has seen success across the world, but also not.