As the nearby church bells toll the noon hour, customers start to congregate around the Pachamama Sud food truck. Two men sip Argentinian beers at the counter, munching on chips and guacamole offered by the owner, Nanou. Another customer bellies up to the colorful truck, only to look confused by the menu. Nanou explains the difference between a taco and a tortilla, handing him a taste of her famous sweet potato fries as an amuse-bouche. Pachamama Sud is turning the city, one Marseillais at a time, onto the flavors of Latin America, a foreign land for so many in spite of Marseille’s rich multiculturalism. From Argentinian empanadas to Peruvian manioc balls and Mexican smoked chicken tacos, the menu invites customers to “travel with their taste buds,” explains Nanou. “With no passport required.”

In Quechua, a family of languages dating to the Inca Empire and still widely spoken in Peru, the word “wa” implies things that are hidden, or unknown. According to one widely held etymology, “warique” (wah-Ree-kay) suggests a secret place where one would go to savor food. Nowadays, keeping such a secret would be well and good for cultivating a sense of mystery, but not so good for building a clientele. When we met Jimmy Lozano, 42, at Warique, his Jackson Heights restaurant, he offered a sense of the word that nods to the age of social media. “When you go to a place where they cook good” in Peru, he told us, “we say, ‘I found a warique.’”