It's nearing the end of 2021 and Turkey is bracing stormy weather. The economy is struggling, the Turkish lira has lost a quarter of its value this year, rental prices are soaring nationwide and purchasing power has been compromised. On top of it all, already sky-high taxes on alcohol were hiked again earlier this month, making it increasingly more difficult for people to drown their problems in a drink or four. The country's liquor sector has been hampered by a full-blown advertising ban since 2013 that even prevents companies from opening an Instagram account. All things considered, one might think it a bad time to produce what is essentially Turkey's first boutique rakı.