Since the start of the Covid-19 pandemic, the value of shopping local has grown more and more apparent, especially in France. The country that coined the term hypermarché (big-box store) has returned to its roots. As of January 2021, 75% of consumers put “regional products” at the top of their shopping priority list, according to a report by France 3 news. Another study by AlixPartners confirmed that “friendliness is the foundation for retailers.” Serving up these two artifacts revived form another era is a new épicerie in the heart of Marseille. Fernand et Lily combines regional goods and old-fashioned conviviality. Owner Julien Baudoin has passionately and personally selected each of the shop’s products – including Marseille-made microbrews, Provençal nougat and raw cow’s milk cheese from the Hautes-Alpes.