Stories for jianbing

Best Bites 2019

In Shanghai, robot restaurants (and grocery stores) were all anyone could talk about in 2019. Well, that and bubble tea shops. But we love that there are still thousands of mom-and-pop restaurants serving traditional foods that are handmade and well loved, if you know where to look. So next time, skip that trendy, US$100-a-head hotpot joint where you still have to queue for an hour after your reservation has passed, and try your local noodle joint. Of course, you’ll probably scan the QR code on your table to order (and pay), and you won’t even chat to the staff until they put your dishes in front of you – after all, it is 2019 in one of the most tech-forward cities in the world.

Jianbing

When we set out to create a foodie “holiday” this past April for jianbing, one of China’s most-loved street snacks, we didn’t know quite what to expect. Our aim with World Jianbing Day, which included giveaways and a social media campaign encouraging people to add their favorite jianbing spots in China and abroad to a crowd-sourced map, was to build awareness outside the typical jianbing consumer base. Locals who grew up with and already love the snack don’t need much reminding about the virtues of the perfectly balanced crepe from northern China. But everyone else? They need to know about the sweet, crunchy, pickled, spicy and salty elements all wrapped up in one convenient burrito-crepe-style to-go snack.

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