Asking cariocas if they remember their first Biscoito Globo, the ubiquitous, crunchy beach snack, is like asking anyone who teethed in the United States if they remember trying Cheerios for the first time.
Globo biscuits and sweet iced mate are to Rio's beaches what hot dogs and beer are to American baseball stadiums. Calls of “Ó Globo! Ó mate!” are the soundtrack along the shores of Copacabana, Ipanema and Leblon. The iconic packaging, which features a globe-headed mascot surrounded by the Eiffel Tower, the Tower of Pisa, Portugal's Belém Tower and Rio's Sugarloaf, has been reproduced on t-shirts, tote bags, and cangas (sarongs).