In France, the poissoneries (fish markets) are often decorated in a palette of blue to evoke the sea while boucheries and charcuteries are blood red. Rouge, the color of meat, pops up on tile walls, around deli counters and on awnings above shop windows so that customers can spot their meat purveyors from afar. That was the case at Maison Payany, an artisan charcutier in Marseille’s 6th arrondissement, until its new owner gave it a fresh coat of pink. Marie Caffarel took over Maison Payany in the spring of 2019. Despite the unorthodox paint job, in many ways she has upheld the traditions of this neighborhood institution, which prior to her arrival had been run by three generations of Payany men since 1932.