In Quechua, a family of languages dating to the Inca Empire and still widely spoken in Peru, the word “wa” implies things that are hidden, or unknown. According to one widely held etymology, “warique” (wah-Ree-kay) suggests a secret place where one would go to savor food. Nowadays, keeping such a secret would be well and good for cultivating a sense of mystery, but not so good for building a clientele.
When we met Jimmy Lozano, 42, at Warique, his Jackson Heights restaurant, he offered a sense of the word that nods to the age of social media. “When you go to a place where they cook good” in Peru, he told us, “we say, ‘I found a warique.’”