Les Buvards: Wine and Dine

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At a typical pâtisserie orientale, the front window is often stacked with towers of sweets – honey-soaked visual merchandising to entice passersby to pop inside. Some pastry shops line their walls with colorful geometric tiles and Moorish arches, the icing on the Maghreb cake. Pâtisserie Orientale Journo goes for a decidedly more subtle approach. Though located a block from Marseille’s main drag, the Canèbiere, this unassuming shop is somewhat lost in the shuffle of the pedestrian Rue de Pavillon. The few tables scattered out front suggest that there’s food to be found inside but the open storefront is bare – save for a giant five-gallon water jug propped on a stool, with a hand-scrawled sign “citronnade – 2 euros” beside it. That’s all the advertising needed for a pastry shop that has survived by word of mouth for 60 years.

Anise-based liqueurs are as ubiquitous as outdoor terraces across the Mediterranean. Long prized for its medicinal benefits, anise is the ideal antidote to the region’s sweltering temps, especially when sipped in tall glasses with refreshingly chilled water, as is common practice. From Turkey’s rakı to Italy’s heavily sweetened sambuca, each country has its own recipe. France has two, anisette and pastis, with the latter having licorice root thrown into the mix. Born in Marseille, pastis is the republic’s most popular aperitif, but both beverages are poured at bars around town, whose shelves are stocked with bottles from a variety of producers. There’s one brand, though, that deserves special attention: Cristal Limiñana, one of the city’s last distilleries.

When ordering a café in Marseille, keep your eye out for sugar packets and espresso cups lined in yellow and white. These diagonal stripes are the sign of Café Luciani, a logo inspired by the red and white panels on truck tailgates. Yet while those stripes implore you to be careful and hang back, Luciani encourages the opposite – they want you to dive head first into your cup of coffee The father-and-son coffee company began in 1863 as the Phocéenne de Torréfaction (the Phocaean Coffee Roaster), named after the lineage of the sailor who founded Marseille. Pascal Escudier’s locally roasted coffee was reputed for its “exquisite aromas” in an era when the petit noir was more about consumption than the quality of its composition.

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