At a typical pâtisserie orientale, the front window is often stacked with towers of sweets – honey-soaked visual merchandising to entice passersby to pop inside. Some pastry shops line their walls with colorful geometric tiles and Moorish arches, the icing on the Maghreb cake. Pâtisserie Orientale Journo goes for a decidedly more subtle approach. Though located a block from Marseille’s main drag, the Canèbiere, this unassuming shop is somewhat lost in the shuffle of the pedestrian Rue de Pavillon. The few tables scattered out front suggest that there’s food to be found inside but the open storefront is bare – save for a giant five-gallon water jug propped on a stool, with a hand-scrawled sign “citronnade – 2 euros” beside it. That’s all the advertising needed for a pastry shop that has survived by word of mouth for 60 years.

One of the many charms of daily French life is the ability to eat and drink well without needing beaucoup bucks. The best place to put this in practice is at a bar à vin. Since one never drinks alone in France – literally and figuratively – these bars always offer something to snack on. Sometimes, it’s simply a plate of cheese or charcuterie to soak up the wine. Other times there are more substantial plates that alone are worth a visit. The unpretentious Les Buvards, one of our favorite bars à vin in Marseille, exemplifies the latter – an impressive feat since the kitchen is barely wider than a wine barrel.

When ordering a café in Marseille, keep your eye out for sugar packets and espresso cups lined in yellow and white. These diagonal stripes are the sign of Café Luciani, a logo inspired by the red and white panels on truck tailgates. Yet while those stripes implore you to be careful and hang back, Luciani encourages the opposite – they want you to dive head first into your cup of coffee The father-and-son coffee company began in 1863 as the Phocéenne de Torréfaction (the Phocaean Coffee Roaster), named after the lineage of the sailor who founded Marseille. Pascal Escudier’s locally roasted coffee was reputed for its “exquisite aromas” in an era when the petit noir was more about consumption than the quality of its composition.