When you board the 1 tram line in boisterous Noailles, the train snakes from a dark, underground tunnel onto the picturesque Boulevard Chave in the Le Camas district. Like the country roads of Provence, the wide street is lined with soaring plane trees. Behind them, 19th century buildings – a mix of typically Marseillais trois fenêtres (three window) and decorative Art Nouveau facades – add to the eye-pleasing promenade so beloved by locals. This scene was similar a century ago. Just a mile as the seagull flies from the Vieux-Port, Le Camas was appealing for its accessibility to the city center by tram. Landowner-turned-developer André Chave founded the neighborhood to accommodate Marseille’s growing middle class.

At a typical pâtisserie orientale, the front window is often stacked with towers of sweets – honey-soaked visual merchandising to entice passersby to pop inside. Some pastry shops line their walls with colorful geometric tiles and Moorish arches, the icing on the Maghreb cake. Pâtisserie Orientale Journo goes for a decidedly more subtle approach. Though located a block from Marseille’s main drag, the Canèbiere, this unassuming shop is somewhat lost in the shuffle of the pedestrian Rue de Pavillon. The few tables scattered out front suggest that there’s food to be found inside but the open storefront is bare – save for a giant five-gallon water jug propped on a stool, with a hand-scrawled sign “citronnade – 2 euros” beside it. That’s all the advertising needed for a pastry shop that has survived by word of mouth for 60 years.

When épiceries first set up shop in France in the Middle Ages, they predominantly sold spices – les épices, as their name implies. In the 19th century, they added foodstuffs on their shelves, evolving into magasins d’alimentation générale. Some of these general stores are North African-owned corner shops. Open 24/7, they play an indispensable, yet oft-unsung role in the social fabric of a neighborhood (similar to NYC’s bodegas and Lisbon’s minimercados.) Others are épiceries fines, offering gourmet goods and seasoned advice on how to cook with them. Unlike impersonal supermarkets that sell pre-sliced salami suffocating in plastic, these intimate shops spark a conversation on the difference between coppa and bresaola. Épicerie l’Idéal fits somewhere in between, both a community fixture and culinary wonderland.