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Stories for shops

Manitarion Gefseis

Despite the image that Greece wants to sell the world as a holiday destination of eternal summer with beautiful beaches and clear water, the fact remains that it is a very mountainous country – almost a third of Greek land consists of hills and mountains. Most are forested, hosting a great diversity of ecosystems that offer fertile ground for mushrooms in particular. That said, mushrooms don’t feature prominently in traditional Greek dishes, and many people avoid them altogether, even the common cultivated varieties, from fear of getting sick. For many, meanwhile, mushrooms don’t evoke the best memories: During the 70s and 80s, the tinned variety was mainly used in cooking, as fresh cultivated mushrooms were rare and expensive.

Vasilopita

Just after the stroke of midnight on New Year’s Eve or on the first day of the New Year, many Greek Orthodox families gather around the table to cut and split the vasilopita, a cake named after St. Basil (Aghios Vasilios), the Greek Santa Claus. The head of the family “crucifies” the cake three times with a knife and then cuts it into triangular pieces. Usually, the first piece is offered to Christ, the second to the Virgin Mary, the third to St. Basil and the fourth to the “house” before family members and friends each receive one. Some may offer a slice to St. Nicholas, the patron of sailors, to the poor, as St. Basil cared for them, or to the family shop or company.

Holiday Gifts in Athens

Holiday traditions in Greece, like so much in that country, are rooted in ancient Greek and Roman customs – pagan, of course – that evolved through Byzantine times and were adapted with the advent of Christianity. More recently, the westernization of Christmas and New Year celebrations has made those holidays here look more like the globalized version of them, for better or for worse. Greeks like preserving their old traditions, however, and some customs still persist, even if many Greeks don’t know where they came from. The Christmas season, known in Greece as Dodekaimero (twelve days), officially begins on December 24, includes the celebration for the New Year and ends on January 6 with the huge celebration of Theophania (the baptism of Jesus Christ by John the Baptist).

Harry’s Kitchen

Pies go back a long way in Athens. Harry’s Kitchen, a tiny pie shop on Axarlian, a small pedestrian street near Syntagma Square, does not – this hole in the wall only opened around a year ago. Yet the pies that Harris Satiridis, the shop’s namesake, and his wife, Yiouli, put out have already gained a reputation as some of the best in Athens. You could easily miss Harry’s Kitchen, it’s that small, but you won’t miss the queue of people outside, waiting to get their hands on one of the very tasty-looking pies in the small display case. And after biting into one, you’ll better appreciate why pies have been enjoyed in Athens since antiquity.

Maison Journo is known for its Maghrebin pastries, Marseille, photo by Alexis Steinman

At a typical pâtisserie orientale, the front window is often stacked with towers of sweets – honey-soaked visual merchandising to entice passersby to pop inside. Some pastry shops line their walls with colorful geometric tiles and Moorish arches, the icing on the Maghreb cake. Pâtisserie Orientale Journo goes for a decidedly more subtle approach. Though located a block from Marseille’s main drag, the Canèbiere, this unassuming shop is somewhat lost in the shuffle of the pedestrian Rue de Pavillon. The few tables scattered out front suggest that there’s food to be found inside but the open storefront is bare – save for a giant five-gallon water jug propped on a stool, with a hand-scrawled sign “citronnade – 2 euros” beside it. That’s all the advertising needed for a pastry shop that has survived by word of mouth for 60 years.

The desserts at Varsos, an 1892-pastry shop by Kifissia’s train station, Athens, photo by Manteau Stam

A visit to Varsos, a culinary landmark in Athens that looks much the same as it did 60 years ago, is like traveling back in time to one of the city’s grand patisseries of the 1950s. The venue, which is still in the hands of the Varsos family who originally opened it, is one of the most famous of Athens’ old-style coffeehouses and is the only one that has kept its traditional charm over the last several decades. Varsos was established in 1892 in central Athens, but it is the wonderfully old-fashioned Kifisia location, to which the patisserie moved in 1932, that has made the venue famous. At the beginning of the 20th century, Kifisia was a holiday destination for rich Athenians, and their stately summer mansions still dot this beautiful yet ever-expanding northern suburb, which is now popular with professionals, families and expats.

Some of the fruit-based ice creams at Valenciana in Setúbal, photo by Célia Pedroso

The front doors look ordinary and nondescript – like any others in downtown Setúbal, a coastal city one hour south of Lisbon. Yet behind them is something extraordinary: mountains of fruit, jugs of milk and kilos of sugar. It’s summertime, and Célia Soares and her family, the owners of Valenciana, have a lot of ice cream to make. Although Célia has always had a sweet tooth, she never could have guessed that one day she would own such a storied ice cream shop. Originally from Lisbon, Célia worked for years as a beautician and her husband, Fernando, owned a construction business. Yet in 2015, in the aftermath of the economic recession, she and her husband both found themselves unemployed.

Summer Picnics

Athens, unofficially known as the Big Olive, has many delightful spots for a picnic in all seasons. Okay, in summer perhaps you’d rather be on the beach – and that can be arranged if you hop on a bus or tram for the southern coastal suburbs of Voula, Vouliagmeni and Varkiza – but in the city proper you can spread your meal on a hillside with a view of the Acropolis. With the weather often sunny and mild even in February, all you need is a little DIY initiative and the ability to resist the temptation of a snack at one of the many “fastfoodadika” or a sit-down meal in an air-conditioned taverna.

Filomila

The downright whimsy of Filomila is hard to ignore – or resist. Perhaps it is the red exterior with the French-inspired script or the vintage bric-a brac and posters that cover the walls. Or it could very well be the sight of all the pies, sitting patiently by the window just asking to be eaten. One thing is sure, most of the shop’s allure stems from the energy of its owner, Efstathia, who four years ago decided to go rogue after working in various Athens restaurants and open up with just 3,000 euros to her name, against all advice from friends and family.

La Gran Via Bakery

Saturday, late afternoon, Jackson Heights. In the shadows of the 7, the elevated train that runs along Roosevelt Ave., sunlight is already giving way to street light; music spills from passing cars and lively watering holes; a few men and women hurry along on neglected errands. More than a few step into La Gran Via Bakery, lured by a show-stopping array of cakes and a long line of display cases filled with individually portioned pastries. At the back counter, Betsy Leites is poised, pastry bag in hand, over a bright white tres leches cake rimmed with strawberries and peaches. She squeezes out a cursive "Feliz Cumpleaños."

Tokyo

Winding between the teenage fashion havens of Harajuku and Shinjuku is the ultra-hip Cat Street, lined with countless second-hand clothing stores and embellished with a single origin coffee shop. Just a stone’s throw to its south lies a nondescript concrete building. Unassuming from the outside, for the past 15 months its second floor hid a sake bar. The interior was a stylish and modern take on Japanese design – a sleek counter in the center, tatami mats and sliding doors splitting the space into three. Here, a young crowd gathered, sampling the latest sake and regional dishes – from Miyagi beef tongue meatballs and Iwate squid sashimi to Akita smoked pickled daikon topped with cream cheese. Given its relatively short residency, one might be forgiven for thinking the bar was a trend or a poorly conceived dream. But Mysh, (pronounced “my shu” meaning “my sake”) didn’t go out of business, nor were any of its members of staff full time. Their lease having expired, the founders decided to take some time out before finding a new home – time to review their goal of creating something more than a dining establishment, of creating a community space. Currently, the bar only exists as a monthly pop-up event, but its founding story and model are indicative of Tokyo’s broader culinary culture - one that is simultaneously steeped in tradition while constantly reinventing itself under the city’s bright neon lights.

Mis Mezcales

Has mezcal gone the way of avocado toast, an item that’s become shorthand for cliched hipster trendiness? If you think yes, a visit to Mis Mezcales in Mexico City’s Colonia Roma may be in order. There, you will find Omar Trejo sitting behind his unassuming makeshift bar, parceling out sips to the uninitiated and reminding everyone who stops by his small liquor store devoted to small-batch Mexican distillates that before it became a “buzzy” spirit, mezcal was an elixir heavily-rooted in the soils and stories of Mexico. As Omar makes clear to those who come in, every bottle of mezcal tastes different, even from the same brand, the same agave variety and same year. It’s one of the drink’s greatest strengths and probably one of the greatest frustrations for drinkers who expect the standardization of tequila.

Building Blocks

Feta must be one of the world’s oldest cheeses, it’s certainly one of the most famous, and it’s practically never missing from a Greek table, no matter the time of day. A person might grab a chunk of this chalk-white substance for breakfast, crunch through layers of feta-stuffed phyllo for elevenses, put a slab of it on her village salad for lunch, have it for supper along with a vegetable casserole and then pair it with watermelon for a scrumptious dessert. The only other food that a Greek may be even more addicted to is bread. If you were to guess which nation boasted the most cheese eaters on the planet, surely you would say France, home to so many delectable and sophisticated fromages.

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