To call someone a cachaceiro in Brazil is to deal a pretty low Portuguese blow. The word translates roughly to “drunkard” and evokes the image of an unkempt alcoholic clutching a plastic bottle of the powerful local liquor known as cachaça. It’s no coincidence that the name of the drink made with cachaça, the caipirinha, comes from the word caipira, roughly meaning “redneck” or “country.” That the national spirit is invoked in insults is emblematic of the poor image the drink has long had, but which has recently been changing.
Like the newly assertive Brazil, the sugarcane-based alcohol is finding its way into chic circles where it was once seen as a bit cheap and rustic. In the past, a posh dinner host in Brazil would offer her guests a uisque (whiskey) or imported wine. But these days, it seems cariocas are finally embracing the truth: the caipirinha is a profoundly refreshing godsend on a steamy Rio summer night. A thriving cachaceiro scene is now budding both in Brazil and among a growing fan base abroad.
