Guadalajara, the capital of the state of Jalisco, is beloved as the birthplace of such Mexican icons as tequila and mariachi music. The city is a treat for the senses, a place that stokes the desire to see, smell, and taste everything it has to offer. As for the latter, it could take a lifetime – or a great many visits – to work your way through the delicious and varied specialties found here. Founded in Western Mexico in 1542 as a hub for regional trade, Guadalajara became a melting pot of culinary influences – and there’s a range of different kinds of places to discover them all.

In Guadalajara, every sidewalk, corner, garage, vacant lot, food cart, car wash, and even bicycle has the potential to become a food stand – a restaurant just waiting to happen. But what truly sets our city's gastronomy apart is its contradictions. It’s both stubborn and traditional, yet constantly evolving. It belongs to no one, and everyone. It’s both sacred and profane because, while we take our recipes seriously, we’re not afraid to push boundaries and bring them to unexpected places. Case in point: “birriamen” – a mashup of the very local dish birria with Japanese import ramen.

Guadalajara is at once a symbol of both old and new Mexico. On one hand, it is a young and lively university city that has grown into a sprawling metropolis, a booming tech and innovation hub, and home to a vibrant LGBT scene. It’s particularly famous for other cultural events such as the Guadalajara International Film Festival and the annual Book Fair, the latter the largest in the Americas.