“My mother had many celebrity customers,” says Luis Enrique Mejía Rosales, the son of Merendero Biarritz’s founder, Esther Rosales. “When they were opening the storefront, the famous [Mexican] bull-fighter Luis Procuna came up to my mother and said, ‘Call it Biarritz!’ He had come back from a tour in Europe and had fallen in love with a woman in Biarritz.”
So, in 1956, when the family opened a storefront on Doctor Velasco Street, they called it Merendero Biarritz. Merendero, because they sold “meriendas,” nighttime snacks.
The restaurant’s founder, Esther, now 82, arrived in Mexico City from the near-by state of Morelos in 1950, when she was just 15 years old. She started working at a food stand that sold chicken soup and tacos dorados, fried tacos, along Cuauhtémoc Avenue in Doctores.