On recent visits to Madrid, we’ve noticed that a new breed of food market has taken hold of the city’s attention. While the traditional kind with food stalls slowly disappears, vibrant, culture-focused gastromarkets are booming. In addition to great food, they offer a mix of businesses, along with cooking demos, live music, exhibitions – the list goes on.
In 2009, the private society El Gastródomo de San Miguel refurbished a beautiful building that was built in 1916 and located very close to Plaza Mayor. It was opened as the “culinary space” Mercado de San Miguel. Though the initial inspiration was Barcelona’s La Boquería, San Miguel is utterly different, with its own colorful, unique personality. The market is dedicated not just to selling quality seasonal foods, but also to allowing visitors to enjoy them in situ, at tables and chairs distributed throughout common areas. They can choose from cod, fresh shellfish and other seafood, various vermuts, pickles and olives, paella, churros, Spanish wines, international beers, delicious Iberian ham and cured sausages and cheeses, ice cream and non-Spanish items, such as pasta or sushi. Unsurprisingly, the concept has been a hit, and other similarly styled markets have since popped up around the city.