The economic crisis that has plagued Greece for the past five years has led to changes on the Athenian culinary scene, including the opening of three new types of venues that seem to be reflective of the times. The first two – cupcake places and frozen yogurt shops – are imports from abroad, perhaps indicative of a population in need of something sweet, comforting and affordable. On the other hand, the third trend, wine bars, digs deep into Greece’s roots, representing a fascinating phenomenon in a country that is one of the world’s oldest wine-producing regions.
In antiquity Greek wine was exported across the Mediterranean, and the winemaking tradition has remained strong through the millennia. Yet although there are numerous wineries around the country, in the modern era Greek wine has never achieved the place it deserves on the international market. Production levels are low and vintners have long been unsure of how to market abroad.
